SBI Session 2 -
The DVD is Available!

"Marketing, Branding, Publicity and Promotion…on a Shoestring Budget" will be presented on October 17, 2007.  The topics and presenters for Session 2 are:

 Branding your Business: Presented by Lloyd Duggan, gl Market Research
- Differentiating your business (products) from your competition(s) USP
- Figuring out who you are and what you do best
- Identifying your strengths and weaknesses
- Logo, tag lines, mission statements and other identifiers

 Word Up Marketing
- Definitions, Terms & Concepts, Prerequisites, Tactics, Measurement, Word Up!

 Advertising and Promotion
- Sponsorships, Trade Shows, Co-Op Advertising, Promotional Materials, Giveaways and Handouts, Logowear

 Publicity: Presented possibly by Anita Ford Saunders Communications
- How to Write a Press Release, Events at your Site, Public Relations

 Chamber Publicity and Promotion
- Chamber Events and Member News

Many more details will follow...Program is subject to change.